MUMBAI: Shalimar Paints, a trusted name in the Indian paint industry for over 120 years, has introduced a new innovation for flooring solutions with the launch of its Hero Floor Shield product line. This water-based floor coating promises to combine aesthetic appeal with durability, backed by advanced self-cross-linking emulsion technology.
Designed specifically for cement and concrete surfaces, Hero Floor Shield offers much more than a polished finish. Its formulation provides robust protection against fungal and algal growth, ensuring both functionality and style. Available in three distinct shades – Golden Yellow, Terracotta, and Gun Grey – the product features a soft sheen finish, catering to both minimalist and vibrant interior preferences.
A Statement in Durability and Sustainability
Shalimar Paints’ new offering stands out for its eco-friendly attributes. With a low VOC (Volatile Organic Compound) formulation, Hero Floor Shield is a non-flammable coating that supports healthier indoor environments. Additionally, it is abrasion-resistant, highly washable, and designed to endure diverse climatic conditions in India. Under standard weather conditions of 30°C and 60 percent relative humidity, it dries efficiently.
"Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence", said Kuldip Raina, managing director and CEO of Shalimar Paints. "Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty", he added.
Practicality Meets Longevity
The Hero Floor Shield is available in 1-liter and 4-liter packs, making it accessible for a range of applications. Its durability is further emphasized by its three-year efficacy from the date of manufacture, offering peace of mind to users. This longevity, combined with its protective and aesthetic features, makes it a well-rounded choice for residential and commercial spaces.
Shalimar Paints continues to enhance its legacy in transforming spaces with this innovative product, blending scientific innovation, sustainability, and style. Hero Floor Shield is a clear demonstration of the brand’s commitment to delivering solutions that not only protect but also elevate the appearance of floors across India.